About OneBloke

OK, so there’s nowhere to hide with a company name like OneBloke Technology Marketing. There’s also no room for expansion either. You see, OneBloke Technology Marketing is Danny Goodall – an erstwhile software developer and long time high-tech marketing consultant.

The name OneBloke Technology Marketing is a kickback against those one-man-band consultants that refer to themselves as “we” or “us” and say things like, “I’ll check with the team and get back to you“. There usually isn’t a we, an us or a team. And so OneBloke sets out to change that.

Danny Goodall is also a Director of Lustratus Research Limited (a company with more than one bloke) and runs Lustratus REPAMA – the competitive marketing intelligence arm of Lustratus.

Danny Goodall uses these pages to discuss some of his thoughts on technology marketing and specifically issues relating to the use of natural language processing to infer marketing meaning behind the language that high-tech vendors use to take their products to market.

You can read more about Danny Goodall at Lustratus REPAMA and he can be contacted at OneBloke Technology Marketing or at Lustratus REPAMA.